Home / Website Promotion
Website Promotion
(How to Increase
the Number of Visitors to Your Website)
Simply launching your Website (out there with more than three billion
other sites) is not going to work miracles for your company. You need
to know how to increase the number of targeted visitors to your Website.
You also need to understand the basics of how visitors find your Website
and how you can improve targeted hits.
Your must maximize the traffic that comes to your site to achieve the
best results. More hits equal more potential customers and informs your
targeted audience about the services you provide.
Search Engines: One important way for visitors to find your site
is with search engines. Search engine optimization (SEO) is a set of methods
used to improve the ranking of a Website in search engine listings. Internet
users typically scan just the first two pages of Internet listings while
searching. This means that in order for your Website to be effective,
you must be found within the first 20 hits. We can help ensure that your
site is optimized for the search engines.
Links: If you belong to professional organizations, place their
links on your site and ask them to reciprocate. Getting your link on as
many other sites as possible will increase your traffic and bump up your
search-engine placement. Also consider creating a page of useful industry
links. Your targeted audience will remember your site as a good resource
and will be more likely to return.
Non-Internet Marketing: You should promote your Websites
address wherever possible. Ensure your site's address is on all of your
print communications, business cards, and advertisements.
News Paper Ads
Media ads (news papers, TV, radio)
Business Cards
Signage
Stationary
Packaging
Labeling
Invoices, Confirmations, Thank you notices
Voice mail
Personal contacts
Postal Mailings
Catalogs and newsletters
Miscellaneous promotional materials

