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Search Engine Tips
We design Websites from the start to perform well with search engines
and make your business easier to find online. It is one thing to have
an excellent Website, it is another for your target audience to find
it!
Consider Websites you have visited. How did you find them? Over 80%
of Website visitors come from search engines. There are billions of
Websites on the Internet, and thousands are added every day. Most people
use a search engine to find what they are looking for.
For your target audience to find your Website, it is vital that your
site is carefully tailored to rank highly on major search engines. Most
Website designers know how to submit sites to the major search engines,
but few are able to achieve high search engine positions.
With billions Web pages and massive competition in each and every industry,
your Website needs to place high on all major search engines, and we
can achieve that for you. The uniqueness of each business requires thorough
research of your industry, keywords, and the competition. We will research
keyword popularity and make the search engines work for you.
Search Engine Optimization – (SEO)
The purpose of search engine optimization is to increase Website
traffic by achieving the best search engine placement possible with
the most appropriate keywords, which describe your company's products
and Website. By achieving high placement on search engines, your Website
is exposed to over 85% of Internet users.
Once a search engine finds your new site, it will generally visit and
start to index the pages on the site, as long as all the pages are linked
to with hyperlinks. Spiders may not fond pages that are accessible only
through Flash or Javascript links.
Search engine spiders may look at a number of different factors when
crawling a site, and many pages from a site may not be indexed by the
search engines until they gain more page rank or links or traffic. Distance
of pages from the root directory of a site may also be a factor in whether
or not pages get crawled.
** Caution ** There are many unethical
search engine marketers out there that will take your money by making
false promises. They will tell you exactly what you want to hear. Except
for pay-for-placement advertising, optimizers cannot guarantee top positions.
Credible, experienced, and knowledgeable search engine optimizers can
demonstrate results from past performance but they cannot guarantee
future results.
The following four items will help you achieve
the best possible search engine placement:
Meta Tags
Each page of your Website should contain a Page Title and Meta Tags
for Keywords and Description in the HTML code.
When a visitor performing a Keyword search locates your Website, your
page title will be displayed along with a brief description of your
Website page. Each page should have a compelling description and an
appropriate title to encourage a click through by the visitor. Duplicate
your page description as a comment under the Page Title. The comment
will not be displayed on your Website page. The page description redundancy
will improve your Website ranking by some Search Engines.
Keywords
Some Search Engines locate your Website based on the Keywords and phrases
listed as Meta Tag for Keywords. The Keywords and phrases can be tweaked
to improve the ranking of your Website for search engines which use
Keywords. We will show you how to do this in our discussion of Tracking
Effectiveness of Keywords by Search Engines.
Title and Description
Other Search Engines locate your Website by indexing text from your
page title, description and page content. These Search Engines send
out spiders or crawlers to gather information about your Website. Therefore,
it is important your description contain a brief summary of the page
contents accompanied by some enticing phrases to encourage a click through.
We can write brief page summaries with appropriate click through inducements
for your Web pages. Contact us for assistance.
Content
Because some Search Engines index words from the text of your Web pages,
it is important that your message on each page has content which is
focused on the subject of the page. Avoid extraneous and off subject
material in your text. We can revise your content to make it Website
appropriate. Contact us for help.