Search Engine Tips

Google's Search Engine Results

Google announced Mobilegeddon on April 21, 2015, and started to boost the ratings of sites that are mobile friendly. Since a Website's mobile configuration is a big part of SEO and digital marketing in general, Responsive Web Design (RWD) is recommended.

It is also important to ensure that your business information is complete and accurate in order to rank effectively in Google's search engine results.

One effective way to do this is to create a Google My Business profile, which will put your business information in front of yout visitors searching on Google. Not including the following data in your profile will have a negative impact on your search engine rankings including:

  • Google My Business Local Listing
  • Google Maps Listing
  • Natural Search Results

We design Websites from the start to perform well with search engines and make your business easier to find online. It is one thing to have an excellent Website, it is another for your target audience to find it!

Consider Websites you have visited. How did you find them? Over 80% of Website visitors come from search engines. There are billions of Websites on the Internet, and thousands are added every day. Most people use a search engine to find what they are looking for.

For your target audience to find your Website, it is vital that your site is carefully tailored to rank highly on major search engines. Most Website designers know how to submit sites to the major search engines, but few are able to achieve high search engine positions.

With billions Web pages and massive competition in each and every industry, your Website needs to place high on all major search engines, and we can achieve that for you. The uniqueness of each business requires thorough research of your industry, keywords, and the competition. We will research keyword popularity and make the search engines work for you.

Search Engine Optimization – (SEO)

The purpose of search engine optimization is to increase Website traffic by achieving the best search engine placement possible with the most appropriate keywords, which describe your company's products and Website. By achieving high placement on search engines, your Website is exposed to over 85% of Internet users.

Once a search engine finds your new site, it will generally visit and start to index the pages on the site, as long as all the pages are linked to with hyperlinks. Spiders may not fond pages that are accessible only through Flash or Javascript links.

Search engine spiders may look at a number of different factors when crawling a site, and many pages from a site may not be indexed by the search engines until they gain more page rank or links or traffic. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.

** Caution ** There are many unethical search engine marketers out there that will take your money by making false promises. They will tell you exactly what you want to hear. Except for pay-for-placement advertising, optimizers cannot guarantee top positions. Credible, experienced, and knowledgeable search engine optimizers can demonstrate results from past performance but they cannot guarantee future results.

The following four items will help you achieve the best possible search engine placement:

Meta Tags

Each page of your Website should contain a Page Title and Meta Tags for Keywords and Description in the HTML code.

When a visitor performing a Keyword search locates your Website, your page title will be displayed along with a brief description of your Website page. Each page should have a compelling description and an appropriate title to encourage a click through by the visitor. Duplicate your page description as a comment under the Page Title. The comment will not be displayed on your Website page. The page description redundancy will improve your Website ranking by some Search Engines.

Keywords

Some Search Engines locate your Website based on the Keywords and phrases listed as Meta Tag for Keywords. The Keywords and phrases can be tweaked to improve the ranking of your Website for search engines which use Keywords. We will show you how to do this in our discussion of Tracking Effectiveness of Keywords by Search Engines.

Title and Description

Other Search Engines locate your Website by indexing text from your page title, description and page content. These Search Engines send out spiders or crawlers to gather information about your Website. Therefore, it is important your description contain a brief summary of the page contents accompanied by some enticing phrases to encourage a click through. We can write brief page summaries with appropriate click through inducements for your Web pages. Contact us for assistance.

Content

Because some Search Engines index words from the text of your Web pages, it is important that your message on each page has content which is focused on the subject of the page. Avoid extraneous and off subject material in your text. We can revise your content to make it Website appropriate. Contact us for help.

 


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