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Website Promotion Checklist

Prepare meta tags

• Write short description of your business products or services
• Keywords describing business products and services
• Add to your Web pages

Register Website with major search engines/directories

• Register with Google (www.google.com) free
• Register with Open Directory (dmoz.org) free
• Register with Hotbot (hotbot.lycos.com) free
• Register with Lycos (www.lycos.com) free
• Register with Northern Light (www.northernlight.com) free
• Register with Yahoo (www.yahoo.com)
• Register with AltaVista (www.altavista.com)
• Register with Excite (www.excite.com)
• Register with MSN Search (search.msn.com)
• Register with NBCi (www.nbci.com)

Note: Registration with dmoz.org will also get you registered on AOL Search, AltaVista, HotBot, Google, Lycos, and Netscape Search. In addition to submitting your new site to search engines, we can create a link from an established site to get the search engines to visit your new site and start spidering its contents.

Arrange reciprocal links

• Identify sites related to your business and ask for reciprocal link
• Identify related business/professional association Websites.
• Identify local and regional sites and ask for reciprocal link.

Track and evaluate website usage

• Review website log reports
• Identify popular products/Webpages and add similar items
• Identify unpopular products/Webpages and rewrite copy
• Fix bad links, missing pages/graphics

Update other promotional materials

• Add Web & e-mail address to business cards and other print items
• Create e-mail signature