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Home / Website Promotion / Promotion Checklist

Website Promotion Checklist

Prepare meta tags

• Write short description of your business products or services
• Keywords describing business products and services
• Add to your Web pages

To ensure that your website is easily found online you should submit your website to the major search engines and internet directories. These include:

• Register with Google (www.google.com) free
• Register with Google Places (www.google.com/business/placesforbusiness/) free
• Register with Open Directory (dmoz.org) free
• Register with free Bing (www.bing.com) free
• Register with Lycos (www.lycos.com) free
• Register with Foresquare (foursquare.com) free
• Register with Yahoo (www.yahoo.com) free
• Register with YP.com (www.yellowpages.com/)
• Register with CitySearch (cleveland.citysearch.com)
• Register with MerchantCircle (www.merchantcircle.com)

Note: Registration with dmoz.org will also get you registered on AOL Search, AltaVista, Google, Lycos, and Netscape Search. In addition to submitting your new site to search engines, we can create a link from an established site to get the search engines to visit your new site and start spidering its contents.

Arrange reciprocal links

Identify sites related to your business and ask for reciprocal link
Identify related business/professional association Websites.
Identify local and regional sites and ask for reciprocal link.

Track and evaluate website usage

Review website log reports
Identify popular products/Webpages and add similar items
Identify unpopular products/Webpages and rewrite copy
Fix bad links, missing pages/graphics

Update other promotional materials

Add Web & e-mail address to business cards and other print items
Create e-mail signature